Founded at the end of 1998, Golden Dragon United Automotive Industry (Suzhou) Co., Ltd. is the fastest growing enterprise in China's bus industry. As Higer continues to grow, it is based on serving global public transport and around the goal of becoming the preeminent professional commercial vehicle manufacturer with a focus on buses. Higer actively began to optimize and promote his brand image, and worked with Sora to discuss strategies on how to build a new online brand image.